View Full Version : Planning a Productive and Successful Promotional Campaign


davidpeter
Keep in mind that when planning a promotional campaign, a campaign generally consists of three desired outcomes:

1: Promotional message reaches your intended and targeted audience.

2: Message is understood by your audience.

3: message stimulates the recipients and they take action.


The question is how do you achieve these outcomes with your campaign? The process is easy, but it takes "planning" time.

7 Steps to Planning a Productive and Successful Promotional Campaign:

Step 1: Assess Marketing Communication Opportunities.

Step 2: What Communication Channels Will You Use?

Step 3: Determine Your Objectives

Step 4: Determine Your Promotion Mix

Step 5: Develop Your Promotional Message

Step 6: Develop the Promotion Budget

Step 7: Determine Campaign Effectiveness


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pepepe
very usefull and great post
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